Automobile CompaniesNissan Motor (7201.T) and
Suzuki Motor (7269.T) are seeing strong sales growth in China and India. Nissan's joint venture Dongfeng Nissan Passenger Vehicle Co. is seeing brisk demand for Tiida and other subcompacts after China cut the automobile sales tax for 1.6-liter or smaller cars by half to 5% in late January. The Nissan joint venture's sales were up 51% YoY in February for the second straight month of record sales. Suzuki Motor saw its Chinese sales in February climb 19% to YoY above 18,000 units, the first time in six months. In India, Suzuki's sales recovered to 71,000 units in February for the second consecutive monthly record, and rebounding sharply from the 27% drop to 47,700 units in November.
Honda (7267.T) also saw sales grow 12.5% to 5,400 units in February.
To keep pace with the recovery, Nissan increased production in China by 47.9%. At Honda, output there rose 5.7%, a record high for February.
Mazda Motor (7261) production soared 48.6% to 10,000 units, the first increase in eight months.
Toyota Motor (7203.T) however is not doing so well in China. Toyota saw its Chinese sales fall 7% in February to 35,000 units, while its Indian tally dropped 10.5% to 3,000 units.
NikkeiBasic MaterialsAggressive buying from China has pushed the price of spot price of
cadmium up 126% over the past two months, as China began stockpiling the metal used for batteries and pigments.
Basic materials firms are also boosting China exports.
Mitsubishi Materials (5711.T) recently began exporting copper ingots to China at a pace of around 10,000 tons a month. At Pan Pacific Copper, a joint venture between
Nippon Mining & Metals Co. and
Mitsui Mining & Smelting (5706), copper exports to China this month will likely double from a year earlier. Japan's total copper exports to China soared 130% from a year earlier in January, lifting its total copper exports in that month by more than 70%.
Tosoh(4042.T) plans to boost output of an insulation material for consumer electronics and homes as exports, which account for 70% of its production of the material, pick up, particularly to China. To meet improved demand from Chinese consumer electronics makers,
Asahi Kasei(3407) has stepped up production of resin materials at a South Korean plant to almost 100% of capacity.
With various infrastructure projects kicking off as part of the stimulus package, demand for construction machinery is also on the rise. Exports of three of the four leading plastics, including polypropylene, all rose at least 80% on the year in February. Companies like
Mitsui Chemicals (4183.T) are seeing an uptick in automobile production-related sales.
Construction MachineryMajor construction machinery manufacturers such as
Komatsu(6301.T) are stepping up development and production of environmentally friendly equipment such as diesel-electric hybrid excavators, which save up to 25% on fuel costs. Despite being priced about 50% higher than conventional machinery, hybrid products have gained popularity. Komatsu will begin selling such products in China this spring, aiming for sales of about JPY19 billion in fiscal 2009. Introductions in other emerging markets will follow.
Hitachi Construction Machinery (6305.T) is boosting production of electric excavators. Its Ibaraki Plant will boost production capacity by 40% in FY09, monthly output is expected to triple to 50 units by 2012.
Apparel CompaniesMid-sized apparel companies are also boosting their presence in China.
Sanyo Shokai (8011.T) plans to increase its presence in China by boosting sales spaces in department stores and other locations from nine currently to 70 by 2011. In addition to locations in coastal regions of China, Sanyo Shokai will increase stores in interior regions such as the city of Chengdu in Sichuan Province.
Link Theory Holdings (3373.T) plans to lift its presence in China by upping its fleet of stores from seven currently to 30 or so and by roughly quadrupling annual turnover to JPY1.8 billion by the year ending August 2010. The store openings will be concentrated primarily in department stores and commercial locations in major cities such as Shanghai.
Honeys (2792.T) also plans to increase its stores in China to 130-150 by the end of March 2010, up from about 100 now.
Among the big apparel companies,
Onward Holdings Co. (8016.T) raised its stores in China by 31 last year to bring the total number to 178 as of December.
Fast Retailing (9983.T) plans to boost its store numbers, which total 25 including locations in Hong Kong, to 100 within the next five years.
Soft DrinksCalpis (2591.T) is seeking to raise sales of lactic acid drinks in Asia as health awareness grows in the region. By this summer, the company plans to start selling a restaurant version of its namesake beverage in 1.5-liter bottles in China. The product will be the same concentrate sold in Japan.
Four subcontracted plants in Taiwan will export 5,000 to 10,000 six-bottle cases to China the first fiscal year. A household formulation of the drink already being marketed in China is exported from Japan, but the restaurant version will be shipped from Taiwan due to the strengthening yen.
Yakult Honsha (2267.T) is increasing production capacity for its namesake lactic acid drink in China by 40%. The firm will invest some 4 billion yen to expand plants in both Guangzhou and Shanghai by early April. At the Guangzhou plant, equipment with a daily capacity of 450,000 units will be installed, boosting capacity there to 1.25 million units per day. And at the Shanghai plant, a 200,000-unit-per-day production line will be added, raising daily capacity to 900,000 units.
Marubeni (8002.T) will start selling Japanese milk in China from April, hoping to capitalize on the perceived safety of the product at a time when fears are running high there about contaminated dairy goods. Costing two to three times as much as local products but perceived as being much safer, sales will initially target the large Japanese community in Shanghai. Japanese firms already have a presence in the Chinese dairy market, with a joint venture between
Itochu (8001.T) and Asahi Breweries (2502.T) producing and selling milk in the country. The venture has managed to increase sales on the strength of the companies' brand power and the use of a production process designed to ensure safety.
Baby Products Unicharm (8113.T) and
Pigeon (7956.T), leading Japanese producers of baby care goods, will expand sales networks in China, particularly from coastal areas to inland regions. These companies have already established a presence in China -- where roughly 18 million babies are born annually, about 16 times more than in Japan. Unicharm is expanding its network of sales agents to 500 cities and areas this year, 300 more than in 2008. The firm has mainly targeted China's coastal areas, offering the same high-quality paper diapers marketed in Japan. Unicharm intends to raise its Chinese sales to JPY50 billion in fiscal 2011 from 20 billion yen in fiscal 2007.
Pigeon seeks to set up branches in five Chinese locations by 2011, including Beijing as well as Guangdong and Sichuan provinces. It already has a base in Shanghai.The firm intends to expand its sales network to supermarkets and drugstores in inland regions and increase sales of such products as baby bottles and nursing pads. It aims to sell its goods at 8,000 stores in fiscal 2011, up 30% from its current tally, and double sales to 10 billion yen.
New Products Specifically For Emerging MarketsFujifilm (84901.T) and other major Japanese companies are developing goods specifically for emerging nations, a shift from a previous strategy of marketing products originally for the Japanese, then the U.S. and European markets. The target is a growing pool of middle-class consumers in emerging markets. Fujifilm will roll at a compact digital camera priced at $100 to Asian and South American markets, or half existing products in the Japanese market.
They are targeting an 80% increase in global sales of digital cameras.
Panasonic (6752.T) is expediting development of products for the BRICs nations -- Brazil, Russia, India and China -- as well as Vietnam. In fiscal 2009, it will roll out around 70 consumer and household electronics products, a 40% YoY increase.
However, Japanese steelmakers have so far been left out because China continues to suffer from an excess supply of steel.